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PURPOSE

“Live From Out There” is an online music & content series, created during the COVID-19 outbreak, that generates a new & meaningful revenue stream for musicians and crew, while also raising money for the greater music community through Sweet Relief’s COVID-19 Fund. 

HOW IT WORKS

  • Artist provides 45-60 min footage of never before seen content to stream on LFOT platform
  • Artist uploads content to Google drive & provides a link to LFOT team
  • Artist & LFOT Team choose an appropriate cost for the stream
  • Artist & LFOT Team develop an integrated marketing plan
  • 70% of revenue generated from Artist’s show goes directly to Artist

WHY 'LIVE FROM OUT THERE'?

  • Revenue made goes directly to involved Artists and to Artist & Crew COVID-19 Relief fund. 
  • Sweet Relief will direct a portion of funds to struggling musicians and artists, helping the music community as a whole. 
  • “Live From Out There” provides a full suite of marketing and publicity services via Big Hassle for each individual show in the LFOT series. 
  • The streaming series is booked and marketed like a traditional festival and attracts a broader range of music fans. 

ABOUT SWEET RELIEF MUSICIANS FUND

Sweet Relief is providing support to struggling artists during the COVID-19 outbreak. Working with “Live From Out There” will allow larger artists the opportunity to provide much needed financial assistance to those musicians who have lost all sources of income due to restrictions on public gatherings. Revenue generated by “Live From Out There” is shared by the performing artist and Sweet Relief to benefit their COVID-19 fund. 

HIGHLIGHTS

In the first 2 weeks of the program

  • $150,000 generated for artists performing on the platform and Sweet Relief’s COVID-19 Musicians Fund over the first two weekends.
  • 1 Million combined reach on Facebook, YouTube and Nugs.net 
  • 2200 six week subscriptions and 3200 unique PPV purchases. 

PRESS ENGAGEMENT

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“Live From Out There — a subscription-based digital music festival — didn’t have superstars on the bill for its first weekend near the end of March. There were no special discount codes, no merchandise bundles, no particular gimmicks to draw attendees in. It still raked in $100,000 in one weekend” - Rolling Stone


“‘Live From Out There’ Livestream, Which Raised $100,000 for Coronavirus Relief, Continues This Weekend” - Variety


“As the live music business remains in indefinite halt due to the COVID-19 pandemic, Live From Out There’s success is the latest in a growing trend of promising live streaming opportunities as much of the U.S. is locked in their houses — the definition of a captive audience” - Rolling Stone 


“Live From Out There was one of the first cause-oriented streams to launch. The 6-week digital series offering more than 100 hours of live sets” - Grit Daily

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