“Live From Out There” is an online music & content series, created during the COVID-19 outbreak, that generates a new & meaningful revenue stream for musicians and crews, while also raising money for the greater music community through Sweet Relief’s COVID-19 Fund.
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HOW IT WORKS
Live From Out There is a virtual concert, event, and festival promoter. LFOT fills the role that a promoter traditionally would but within the digital space. The venue in this scenario is LivexLive, our digital partner and streaming platform.
Promoter: Live From Out There
Live From Out There developed a subscription based virtual festival model that features a number of acts spanning a variety of genres. Artists have opportunities to share in revenue generated from subscriptions while reaching a wider audience than they would be able to by streaming through their own channels.
TOURING AND EVENT MODEL
For artists interested in curating their own unique digital events Live From Out There will act as a virtual promoter and handle oversight in the coordination, execution, and production of live streaming tours and shows. See the why Live From Out There section to better understand some of the services that can be provided.
WHY LIVE FROM OUT THERE
Ticketing and Monetization
Live From Out There has partnered with TIXR to provide digital event ticketing, VIP, and merchandising options. Artists need to find new ways to generate revenue during the COVID restrictions and shut downs and LFOT will work with you in determining and implementing the best strategy to maximize potential revenue streams.
Live From Out There can assist in driving merchandise revenue for your artist by packaging paid streams with virtual event merchandise, new music and related items, and more. Additionally viewers can be directed to an artist’s online store prior to, after, and during the artist’s performance with pop up advertising.
Marketing and Publicity
Live From Out There will market your event in a similar approach to a traditional tour. Our marketing team will work with artist management to implement a marketing strategy that maximizes visibility of your event through digital ad spends, online listings, and social media. Live From Out There also provides publicity services through Big Hassle Media, press coverage has included Rolling Stone, Billboard, Pollstar, Washington Post, Variety, and more.
500k – 1M email/push combined to rock segment. Grand total push notifications to 37 million
Overall # of subscribers (free and Paid) Paid 850,000 Free Active Users is over 5 million
Total # of followers over all platforms. 825K between FB, IG, Twitter, YouTube, and TikTok
Idea of amount of listers on the audio platform at any given time. ranges from 280,000- 1 million
Live From Out There can work with artist teams to consult on best practices surrounding live streaming events. From content creation to monetization LFOT can effectively plan a successful live streaming event with your team that maximizes both artist exposure and revenue streams while presenting a truly unique live stream.
“Live From Out There — a subscription-based digital music festival — didn’t have superstars on the bill for its first weekend near the end of March. There were no special discount codes, no merchandise bundles, no particular gimmicks to draw attendees in. It still raked in $100,000 in one weekend. As the live music business remains in indefinite halt due to the COVID-19 pandemic, Live From Out There’s success is the latest in a growing trend of promising live streaming opportunities as much of the U.S. is locked in their houses — the definition of a captive audience”